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(West Plains) – The City of West Plains continues on their quest with North Star Destination Strategies on the branding and marketing process for the city.

City Tourism Director Todd Shanks spoke with Ozark Radio News and told us about where the process is:

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Shanks says that representatives from North Star will be visiting West Plains next week to continue their work:

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Shanks continued and explained what it means to “uncover the city’s brand”:

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The group will also be helping with developing a marketing plan for the city:

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Shanks says that a survey has been sent to members of the community, and is now open for the general public to take. You can find a link to that 20-minute survey here.

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