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(Little Rock) (AP) – Democratic Sen. Mark Pryor is preparing to launch the first campaign ads for his re-election bid, as he faces a high-dollar blitz from groups on the right and left in Arkansas.

Pryor campaign manager Jeff Weaver said Wednesday that the two-term senator plans to begin airing the television ads Friday. Weaver declined to say how much the campaign was spending on the television spots.

Weaver announced the plans shortly after a conservative group said it would begin airing $320,000 worth of television ads criticizing Pryor. Senate Conservatives Action said it would air the ads during the next three weeks in Little Rock and Fort Smith.

A gun control group is also airing ads in Arkansas criticizing Pryor for opposing an expanded background checks measure.

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